Retail Therapy

Retail Review: Uniqlo

Tuesday, July 8, 2014 /

The brand

Ok, so I’m biased – I love Uniqlo and have been a fan since my UK days. This mega Japenese brand started with one store in Hiroshima in 1984 and has now grown to more than 1300 stores in 15 countries. This includes the brand spanking new mega store at The Emporium in Melbourne, a pop up store in Sydney (more details below) plus the launch of the Australian online store (very dangerous). Uniqlo stocks clothing and accessories for women, men and kids.

The vibe

Stocking great basics in every colour and quirky prints, the philosophy behind the brand is to create simple essentials that can be freely combined to create an individual’s unique style.

Style Personality

This is heaven for Naturals and Classics. Uniqlo’s collection is made up of jumpers, jeans, jackets and t-shirts in simple silhouettes and classic details. In particular, Naturals will be drawn to the gorgeous textures of the cashmere, merino and alpaca blends as well as the practical outerwear such as the Ultra Light Down Collection.

Creatives, Elegants and Dramatics will not be disappointed as there are lots of great base pieces that can be layered to create unique looks. Plus for creatives Uniqlo are famous for their quirky prints and patterns on their sweatshirts and tees.

Feminines and Sultrys will be drawn to the softer colours and textures on offer.


Colour heaven! If you are still a little nervous about embracing colour and you don’t want to spend a lot of money this is the place to do it as every colour palette is catered for.

My favourites

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L-R: Wool Blended Short Duffel Coat in Purple $129.90, HeatTech Skinny Fit Straight Jeans in Blue $59.90

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L-R: Cashmere Blend Fine Guage Stole Cardigan in Green $49.90, Soft Jersey Jacket in Off White $59.90


L-R: Merino Blend Combination Tunic in Black $59.90, Chiffon Pleated Print Mini Skirt in Wine $49.90


L-R: Silk Long Sleeve Blouse in Green $79.90, Extra Fine V Neck Cardigan in Green $49.90


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L-R: Cashmere Crew Neck Short Sleeve Sweater in Light Gray $79.90, Military Long Sleeve Dress in Wine $49.90

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L-R: Silk Print Long Sleeve Blouse in Beige $79.90, Ponte Pencil Skirt in Navy $29.90 reduced to $7.90 (that’s not a typo)

Shapes and sizing

Sizes range from XS to XXL which is a size 4-6 up to a size 18. The online store has a comprehensive sizing guide which has great instructions on how to measure yourself to ensure that you order the correct size.

Price point

T-shirts start at $19.90, knits from $39.90 and dresses $49.90.

What do I love?

The variety of colours available in each style and the quality of the pieces. I have Uniqlo knits that are over 6 years old and they are still in excellent condition. Just make sure that you follow the care instructions.

What’s not so great?

The sizing is on the smaller side.

The essentials

Available online at

The Emporium, 269 – 321 Lonsdale Street Melbourne

The Glasshouse Shopping Centre, 150 Pitt Street, Sydney (the pop up store)

Delivery and returns

For a limited time there is free delivery for online orders over $75.00. For metro areas (including Canberra) allow 1 – 3 days for delivery. Returns for online items can be made within 30 days for a $7.00 return fee. Online purchases cannot be returned in store.


2 Responses to “Retail Review: Uniqlo”

  1. Helen says:

    I love Uniqlo! I visited the Melbourne store and spent hours in there – it’s in the new Emporium building and runs over 3-4 levels! The colours were absolutely fantastic and I struggled to limit my purchases! Only downside was you could only take in 3 garments to try on at a time, then had to join the back of the queue because the queues were so long!!

    • Fiona says:

      Hello fellow Uniqlo fan! I know, it’s a dangerous place to visit if you are only planning to buy only one or two items. Maybe we should organise a Style Liberation shopping trip to Melbourne?

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