Retail Therapy

Retail Review: Boden

Tuesday, September 2, 2014 /

The brand

Founded in 1991 Boden launched with a small menswear line of just 8 products. Twenty-three years later ‘the best of british’ boasts fabulous womens, mens, mini boden and johnnie b collections. They stock everything from clothing, shoes and accessories as well as the most gorgeous bags you’ll see. You can basically shop for your entire family and be colour and style coordinated, which sounds ideal to me. Boden has recently launched its Australian online store – so what will you find?

The vibe

Not driven by trends but by lifestyle, Boden understands that you want to feel comfortable but look fab at the same time. Stocking beautiful classic, elegant, fun, and quirky pieces the online store exudes happiness and positivity.

Style Personality

Great for Feminine, Classic, Natural, Elegant and Creative style personalities. Feminines will love the softer colours and flowing silhouettes and Creatives will adore the quirky prints and unexpected colour combinations. Boden stocks great quality classic pieces such as pants, tops and skirts that will also appeal to Natural and Elegant style personalities.


Boden is for lovers of colour and caters for every colour palette. If you prefer neutrals and a monochromatic look best to look elsewhere.

My favourites

I’ve picked my favourite womenswear but definitely check out the other collections, very dangerous. In particular, I love Mini Boden for baby gifts.

y-25 y-24


From top L – R: Embellished Jumper in mid pink $158.00, Mary Jane in Citrine $188.00, Bella Top in Ivory Confetti $98.00, Natalia Dress in Freckle $198.00, Resin Necklace in Raven $78.00, Zoe Dress in Pewter $148.00, Bella Top in Black Confetti $98.00, Printed Scarf in Painted Leopard $38.00, Printed Cotton Pencil Skirt in Black/Green Leopard Print $88.00, Wool Skater Dress in Bright Blue $208.00Printed Scarf in Brown Pop Leaf $38.00Draycott Bag in Cognac & Night Blue $258.00, Fashion Pointed Pumps in Beetroot Patent $138.00,   Canary Wharf Jacket in Navy & Magenta $148.00, Paternoster Shift in Beetroot & Orchid Pink Spot $208.00, Wrap Jersey Top in Blue Steel Beads $43.20Canary Wharf Pencil Skirt in Navy & Magenta $88.00, Thurloe Bag in Check Print $88.00.

Shapes and sizing

Sizes range from 6 to 22 and shoe sizes 5.5 to 10.5. The online store has a comprehensive sizing guide which has great instructions on how to measure yourself to ensure that you order the correct size.

Price point

Tops start at $34, dresses at $88, pants at $78 and jackets at $138.

What do I love?

Most pieces will come in at least 2 other colours or patterns which is fabulous. I also love the prints, they are lively and fun and brighten up any outfit.

What’s not so great?

I find the colour can be a little hit and miss and often appears brighter online than it is. It’s worth reading the reviews for comments on the colour and fit.

The essentials

Available online at

Delivery and returns

Standard shipping is a flat rate of $10 per order and will be delivered in 3 -5 business days. Boden operates a no-quibble returns policy where you can return an item for a full refund within 3 months of receipt.


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