This iconic Australian brand recently celebrated it’s centenary and given it’s ability to move with the times whilst still maintaining its core values it will be with us for another 100 years. Founded in 1914 the brand is known for its impeccable quality, consistent fit and modern clean lines. I have to say, returning from the UK I never thought I’d become a Sportscraft fan. No offence, I thought it was for a much more mature market. Maybe it’s because I’m becoming more mature (I prefer ageless) but I love Sportscraft and I think that through revamping their branding they have broadened their appeal to both men and women 30 plus (and I tell you 30+ is youthful and vibrant darlings).
Stocking both Womens and Mens clothing including shoes and accessories, Sportcraft covers casual to smart casual plus smart business.
Sportscraft whilst incorporating new season trends are not slaves to them. Rather they produce great quality classic collections that are timeless. Gorgeous knits, practical pants and lively shirts are just some of the core pieces featured every season. Think effortless chic and clean lines with the addition of some quirky twists. I love that they update their core pieces every season with new colours and features.
Perfect for Classic, Natural, Feminine, Elegant and Creative style personalities. Classics and Elegants will love that the timeless pieces that are updated every season whilst Naturals will love the comfort factor. Feminines will love the softer colours and flowing silhouettes and Creatives will adore the quirky prints and unexpected colour combinations.
Sportscraft’s palette does vary season to season depending on trending colours. At the moment there is a lot of grey, charcoal, navy, black, white and softer neutrals combined with pops of colour.
L – R, top to bottom: Grace Bib Shirt in Sherbet Fizz $129.95, Santorini Sunglasses in Leopard $55.20 (reduced from $149.95), Tulia Oversized Tee in Citron $69.95, Polly Wood Necklace in Navy $39.95, Eva Capri in Navy $119.96 (reduced from $149.95), Linda Leather Bag in Grey $159.96 (reduced from $199.95), Theresa Zip Pants in Indigo $129.95, Sasha Colour Block Bag in Tan $159.96 (reduced from $199.95), Luna Loafer in Black $149.95, Libby Tassel Slipper in Grey $129.95, Leather Shift Dress in Black $279.96 (reduced from $349.95), Mia Relaxed Jacket in Indigo $111.20 (reduced from $229.95), Jaida Wool Cardigan in Silver Melange $159.96 (reduced from $199.95), Wendy Boucle Vest in Tan $169.95.
Shapes and sizing
Sizes range from 6 to 22, with pants available in half sizes between sizes 8 to 16. Shoe sizes range between 6 to 10 (or 36 to 42 European). The online store has a comprehensive sizing guide which has great instructions on how to measure yourself to ensure that you order the correct size. Otherwise pop into store to try as I find the sizing is on the more generous side.
Tops start at $40, dresses at $160, pants at $120 and jackets at $120.
What do I love?
Great quality, fantastic fitting pieces. As a person who struggles to find the perfect pair of pants I know that I will get a pair at Sportscraft that fit without any alteration. I take all my clients to Sportscraft to try the Eva Capri’s – my favourite, I have them in three colours. I also love their Ponte Pants which are super comfy and perfect for dressing up and down.
What’s not so great?
I’m struggling to find a not so great…….thinking, thinking…. no love them.
Available online at www.sportscraft.com.au or visit the site to find your nearest store.
Delivery and returns
Standard shipping is a flat rate of $10 per order (or free for orders over $200) and will be delivered in 3 -5 business days. For items purchased in store, returns can be made within 14 days. For online purchases paid for with a credit or debit card returns can be made within 21 days at a store or by post.