Category: Retail Therapy

Retail Therapy

Retail Review: Sportscraft

Thursday, April 16, 2015 /

The brand

This iconic Australian brand recently celebrated it’s centenary and given it’s ability to move with the times whilst still maintaining its core values it will be with us for another 100 years. Founded in 1914 the brand is known for its impeccable quality, consistent fit and modern clean lines. I have to say, returning from the UK I never thought I’d become a Sportscraft fan. No offence, I thought it was for a much more mature market. Maybe it’s because I’m becoming more mature (I prefer ageless) but I love Sportscraft and I think that through revamping their branding  they have broadened their appeal to both men and women 30 plus (and I tell you 30+ is youthful and vibrant darlings).

Stocking both Womens and Mens clothing including shoes and accessories, Sportcraft covers casual to smart casual plus smart business.

The vibe

Sportscraft whilst incorporating new season trends are not slaves to them. Rather they produce great quality classic collections that are timeless. Gorgeous knits, practical pants and lively shirts are just some of the core pieces featured every season. Think effortless chic and clean lines with the addition of some quirky twists. I love that they update their core pieces every season with new colours and features.

Style Personality

Perfect for Classic, Natural, Feminine, Elegant  and Creative style personalities. Classics and Elegants will love that the timeless pieces that are updated every season whilst Naturals will love the comfort factor. Feminines will love the softer colours and flowing silhouettes and Creatives will adore the quirky prints and unexpected colour combinations.


Sportscraft’s palette does vary season to season depending on trending colours.  At the moment there is a lot of grey, charcoal, navy, black, white and softer neutrals combined with pops of colour.

My favourites






















L – R, top to bottom: Grace Bib Shirt in Sherbet Fizz $129.95, Santorini Sunglasses in Leopard $55.20 (reduced from $149.95), Tulia Oversized Tee in Citron $69.95, Polly Wood Necklace in Navy $39.95, Eva Capri in Navy $119.96 (reduced from $149.95), Linda Leather Bag in Grey $159.96 (reduced from $199.95), Theresa Zip Pants in Indigo $129.95, Sasha Colour Block Bag in Tan $159.96 (reduced from $199.95), Luna Loafer in Black $149.95, Libby Tassel Slipper in Grey $129.95, Leather Shift Dress in Black $279.96 (reduced from $349.95), Mia Relaxed Jacket in Indigo $111.20 (reduced from $229.95), Jaida Wool Cardigan in Silver Melange $159.96 (reduced from $199.95), Wendy Boucle Vest in Tan $169.95.

Shapes and sizing

Sizes range from 6 to 22, with pants available in half sizes between sizes 8 to 16. Shoe sizes range between 6 to 10 (or 36 to 42 European). The online store has a comprehensive sizing guide which has great instructions on how to measure yourself to ensure that you order the correct size. Otherwise pop into store to try as I find the sizing is on the more generous side.

Price point

Tops start at $40, dresses at $160, pants at $120 and jackets at $120.

What do I love?

Great quality, fantastic fitting pieces. As a person who struggles to find the perfect pair of pants I know that I will get a pair at Sportscraft that fit  without any alteration. I take all my clients to Sportscraft to try the Eva Capri’s – my favourite, I have them in three colours. I also love their Ponte Pants which are super comfy and perfect for dressing up and down.

What’s not so great?

I’m struggling to find a not so great…….thinking, thinking…. no love them.

The essentials

Available online at or visit the site to find your nearest store.

Delivery and returns

Standard shipping is a flat rate of $10 per order (or free for orders over $200) and will be delivered in 3 -5 business days. For items purchased in store, returns can be made within 14 days. For online purchases paid for with a credit or debit card returns can be made within 21 days at a store or by post.

Retail Therapy

The Fashion Treasure Hunt – How it Works

Thursday, April 2, 2015 /

Pink Logo

Looking to be part of the most fabulous event of 2015?

Win great prizes and raise money for the Cerebral Palsy Alliance in the ACT by joining the Fashion Treasure Hunt at 12pm on Saturday 2nd May at Westfield Belconnen or Sunday 3rd May at Westfield Woden.

What is the Fashion Treasure Hunt?

Teams compete against each other to find and solve fashion related clues located in Westfield Belconnen or Woden within a specified timeframe (to be confirmed). You may need to locate a pair of yellow shoes, find a celebrity or list the number of car parking spaces at the mall (that would be really mean). Each clue is allocated a point value depending on it’s difficulty and the team with the highest number of points will win. Prizes will also be awarded to second and third place. If you want to get more of a feel of how the event works take a look at last year’s results here.

How many in a team?

You can enter as an individual, pair, threesome or foursome! It’s going to be a fun afternoon including bubbles, delicious food and entertainment.


Prizes include Style Liberation and Westfield gift vouchers plus other great prizes from Westfield retailers. For example first prize last year was valued at $2,000 (for a team of 4).

The rules

There are some, such as sticking together as a team, ensuring that you don’t get your elbows out and the like. For all the details please click see Treasure Hunt Rules for participants 2015.

The dress code?

I’d wear a pair of trainers or comfy flats so that you can zip through the mall (fast walking is permitted, no running or tracksuits please :)).

Top tip

My top tip for 2015 is do your research. Visit Westfield Belconnen or Woden in the weeks before the event to familiarise yourselves with the layout, retailers etc.

How do I get tickets?

Tickets are $45 per person or $150 for a team of four. Tickets can be purchased at or contact me (Fiona Keary) on 0422 633 659 or

Tickets are limited so please get in early to ensure that you don’t miss out.

Blog, Colour

How to wear the colour of the year – Marsala

Thursday, February 5, 2015 /

According to Pantone, Marsala (Pantone 18-1438) is ‘the’ colour of 2015. Marsala is warm, rich and earthy and therefore perfect for Autumn/Winter 2015.

Who can wear it?

Due to its warm tones, Marsala complements the following colour palettes:

  • Warm & Muted
  • Warm, Muted & Dark
  • Warm, Muted & Soft (it may be a little dark to wear as a solid colour so I’d suggest using the colour as a layering piece)

A version of Marsala will also work for all the Warm & Clear palettes as well as Cool, Clear & Dark and Cool, Clear & Bright. Only if the shade is bright/clear rather than muted.

Sorry super cool people – this shade’s not for you.

Great pieces

Whilst you may not find the exact match in store, I’ve found the best variations of Marsala for this season.





Colour combinations

What do you wear it with other than black? Try these combinations:


If you’d like to find out if Marsala is right for you why not book a Colour & Style Transformation or join me at the next Group Colour Session on Sunday 22nd February.

Blog, Retail Therapy, Wardrobe

How to stop buying stuff you don’t need

Tuesday, February 3, 2015 /

Motion Blurred People in the Shopping Mall

What kind of shopper are you? Are you the random grab a bargain at lunch time type? Or the style stalker who surfs the net for hours looking for the perfect jacket but accidentally fills their shopping basket with everything but?

I used to think shopping was a sport, I’d set my alarm on a Saturday morning and see how much damage I could do on Oxford Street. I ended up with lots of clothes but nothing to wear. Luckily for my bank balance I now get my fix by shopping for others. Maybe I should change my name to the vicarious shopper?

Often the mistakes we make are due to impulse buying rather than having a plan for what we want our wardrobe to look like. You know the scenario, we have an event to go to on the weekend and we have 1 hour on Friday to buy an outfit. We can’t find anything and end up buying something because it will do rather than because we love it.

Here are my top tips for avoiding mistakes:

  • Review your wardrobe every season and ensure that you have an outfit for every occasion. You never know when an invitation to something special will pop up.
  • Shop when you need to and with a list. There’s no need to shop more than 4 to 6 times a year if you plan ahead for special occasions etc.
  • Only buy pieces you love. If you need to think about it, put it on hold and walk away. If you’re still thinking about it in 24 hours then you probably love it.
  • Remember the rule of 3. Will it go with at least 3 other pieces in your wardrobe?
  • If you buy something requiring alteration take it to the tailor straight away. Be honest, once you get it home it’ll find its way to the back of the wardrobe and you’ll forget about it.

Need help taming your wardrobe or finding the perfect piece? Check out Style Liberation services or get in touch for a chat.

Retail Therapy

Smashing The Sales

Tuesday, December 16, 2014 /

Sale Picture

When it comes to sales shopping it’s elbows out and let the battle begin. The last thing we want after all that effort is to come home with bags of stuff that you don’t really need or love. How do we avoid the frenzied desire to splurge? Follow these simple steps and your sales experience will be much more rewarding.

Wardrobe review

Start thinking about what you need now. Review your wardrobe and identify which items need to be replaced and what is missing. Are there items in your wardrobe that you love but never wear because you don’t have the right pair of shoes or pants to wear with it? If you purchased that missing item would you be able to team it with at least 3 other pieces? If the answer is ‘yes’ then add it to the shopping list.

Don’t forget to add underwear and hosiery as it is often these hard working pieces that can make or break an outfit. I have seen many great pieces laying dormant in a wardrobe waiting for a great strapless bra to liberate them.

Do your research

Once you have finalised your shopping list it’s time to do a little online reconnaissance. Search your favourite stores and if the item is a little obscure try where you can enter specific details and the site searches stores worldwide for your item. Doing your research means that you can set a realistic budget and prioritise your shopping list.

Cost per wear

It’s not a bargain if you don’t need it or never wear it. A great fitting pair of black trousers on sale for $150 will be worn on average once a week over a year will cost $2.88 per wear. However, if you purchase a pair of black trousers that are poor quality for $69 and you only wear them 5 times before they start to look worn they will cost you $13.80 per wear.

If an item I love is on sale and no longer available in my size I will buy it in a bigger size and have it altered. I did this with a great Whistles dress from ASOS which I had been eyeing off for some time. On sale it was 60% off and the alteration cost me $40. I have worn that dress at least 25 times. Definitely met my cost per wear criteria and one of my favourite sales strategies.

Don’t buy it in every colour

I visit many wardrobes and it is amazing to see how many of them are able to clone items such as black t-shirts. If you love an item and it’s the perfect fit then perhaps buying two is acceptable. Buying the same item in every colour and multiples of 3 can lead to boredom. Instead buy pieces that you love, you’ll find that excitement with your wardrobe again and amazingly (if you are being true to your style personality) everything will mix and match.

Wear comfortable shoes

You will be walking, changing, strutting and admiring yourself for a good portion of the day. So do yourself a favour, wear comfortable shoes, great underwear and stay hydrated (trail mix is also recommended).

Don’t forget the accessories

It’s the accessories that make an outfit and define your style. Luckily, accessories are usually the best bargains to be found during sale time. This is the time to invest in shoes and bags.

Have fun!



Retail Therapy

Trend Update: Pop Art

Tuesday, September 30, 2014 /


L-R: Country Road Art Print Silk Dress $299.00 reduced to $111.75, Anthea Crawford Tetris Digital Print Stretch Jersey Dress $339.00, Target Runway to Rack Structured Dress $99.00.

The Trend

It’s all about wearable art, bold brush strokes, abstract prints and colourful graffiti. Love it! If you are looking to make a statement this is the trend to embrace this Spring/Summer. Is it worth investing in this trend? For Autumn/Winter 2015 we’ll see lots of bold colour, some colour blocking as well a bold patterns. So yes this trend will see you through the next year as long as you steer towards patterns rather than printed pictures. If you love it, get it. You’ll wear it.

Style Personality

Perfect for Dramatics, Creatives and some Sultrys.

How to wear it


For more conservative work environments introduce the trend through a top, blouse, jacket or scarf. If you have more creative licence go crazy including suits, dresses, skirts and pants.


Have fun with flirty shifts and structured dresses, drape pants and quirky tees.

My favourites


L – R from top: Marcs Spot Print Boat Neck Tee $79.00, Portmans Colour Block Panel Tee in Blue Danube $49.95, Veronika Maine Printed Silk Tee $199.00, Anthea Crawford Tetris Digital Print Crepe de Chine Top $189.00, David Lawrence Eclipse Cotton Skirt $149.00, Marcs Ombre Striped Maxi Skirt in Pink Multi $199.00, Veronika Maine Multi Coloured Swirl Print Pencil Skirt $185.00, Target Runway to Rack Full Skirt $89.00, Blue Illusion Kaleidoscope Twist Front Dress $149.95, Saba Mosaic Fold Dress $299.00, Country Road Belted Print Dress $179.00 reduced to $74.96, Jacqui E Carolyn Stripe Panel Shift $149.95 reduced to $119.95.

Best places to shop the trend




Retail Therapy

Retail Review: Boden

Tuesday, September 2, 2014 /

The brand

Founded in 1991 Boden launched with a small menswear line of just 8 products. Twenty-three years later ‘the best of british’ boasts fabulous womens, mens, mini boden and johnnie b collections. They stock everything from clothing, shoes and accessories as well as the most gorgeous bags you’ll see. You can basically shop for your entire family and be colour and style coordinated, which sounds ideal to me. Boden has recently launched its Australian online store – so what will you find?

The vibe

Not driven by trends but by lifestyle, Boden understands that you want to feel comfortable but look fab at the same time. Stocking beautiful classic, elegant, fun, and quirky pieces the online store exudes happiness and positivity.

Style Personality

Great for Feminine, Classic, Natural, Elegant and Creative style personalities. Feminines will love the softer colours and flowing silhouettes and Creatives will adore the quirky prints and unexpected colour combinations. Boden stocks great quality classic pieces such as pants, tops and skirts that will also appeal to Natural and Elegant style personalities.


Boden is for lovers of colour and caters for every colour palette. If you prefer neutrals and a monochromatic look best to look elsewhere.

My favourites

I’ve picked my favourite womenswear but definitely check out the other collections, very dangerous. In particular, I love Mini Boden for baby gifts.

y-25 y-24


From top L – R: Embellished Jumper in mid pink $158.00, Mary Jane in Citrine $188.00, Bella Top in Ivory Confetti $98.00, Natalia Dress in Freckle $198.00, Resin Necklace in Raven $78.00, Zoe Dress in Pewter $148.00, Bella Top in Black Confetti $98.00, Printed Scarf in Painted Leopard $38.00, Printed Cotton Pencil Skirt in Black/Green Leopard Print $88.00, Wool Skater Dress in Bright Blue $208.00Printed Scarf in Brown Pop Leaf $38.00Draycott Bag in Cognac & Night Blue $258.00, Fashion Pointed Pumps in Beetroot Patent $138.00,   Canary Wharf Jacket in Navy & Magenta $148.00, Paternoster Shift in Beetroot & Orchid Pink Spot $208.00, Wrap Jersey Top in Blue Steel Beads $43.20Canary Wharf Pencil Skirt in Navy & Magenta $88.00, Thurloe Bag in Check Print $88.00.

Shapes and sizing

Sizes range from 6 to 22 and shoe sizes 5.5 to 10.5. The online store has a comprehensive sizing guide which has great instructions on how to measure yourself to ensure that you order the correct size.

Price point

Tops start at $34, dresses at $88, pants at $78 and jackets at $138.

What do I love?

Most pieces will come in at least 2 other colours or patterns which is fabulous. I also love the prints, they are lively and fun and brighten up any outfit.

What’s not so great?

I find the colour can be a little hit and miss and often appears brighter online than it is. It’s worth reading the reviews for comments on the colour and fit.

The essentials

Available online at

Delivery and returns

Standard shipping is a flat rate of $10 per order and will be delivered in 3 -5 business days. Boden operates a no-quibble returns policy where you can return an item for a full refund within 3 months of receipt.

Retail Therapy, Top 5 Tuesday

Top 5 Tuesday: Printed Shirts

Monday, August 25, 2014 /

A classic white shirt never goes out of style but if you’re feeling a little adventurous it’s time to try a printed one. This is the season to embrace it from checks, stripes and spots to abstracts and bold florals – have fun with it.


Clockwise from top: Sportscraft Fynn Liberty Shirt $104.96, Boden Alexa Blouse in Pink $88.00,  Target Long Sleeve Floral Blouse in Yellow $30.00, Target Cotton Boyfriend Shirt in Barberry Spot $30.00, Trenery Check Wrap Shirt in Night Sky $129.00.

Retail Therapy, Style, Top 5 Tuesday

Top 5 Tuesday: Event Wear

Tuesday, August 19, 2014 /

Over the last few weeks I’ve had lots of questions on what to wear to various events. From  cocktail and formal here are my picks for the week and they’re all from Events. Usually I wouldn’t put together a post of items all from the one store but after spending an hour at Events with a one of my gorgeous clients on Saturday, I’m really excited about their stunning dresses and the fabulous fit. Can you guess which one I want?y-21

L-R: Contrast Deep V Dress in Black & White $149.00, Grecian Bead Dress in Red $199.00, Half Sleeve Lace Dress in Green $199.00, Hollywood Dress in Grey $199.00, Peplum Gown in Multi $149.00.

Retail Therapy, Top 5 Tuesday

Top 5 Tuesday: Fancy Flats……again

Tuesday, August 5, 2014 /

As requested, it’s ‘Fancy Flats’ again this week. What would you like to see next week?


Clockwise from top: Jigsaw Suede Brogue in Grey $185.00, Sambag Tina Primary Zig Zag Woven Straw Ballet Flats $180.00, LK Bennett Mitzi Spotted Suede Flat Slipper in Blue Marine £120.00, Diana Ferrari Kleo Flats in Grey at David Jones $140.00, Kate Spade General Flats in Natural/Black $USD258.00.